Monday, April 9, 2012

April 10th Readings


Working With Friends Groups

This article, by Sara Lowman and Mary Bixby, talks about the Friends of Fondren Library at Rice University and how instrumental they are in helping create interest and event to support the library.

Friends of the library are great advocates of the library. They can help raise money for special projects that the library is trying to do. They can also host events that can create interest in the library and help raise the number of patrons that visit the library and materials checked out of the library. If librarians are nice to their Friends then their friends will be nice to them. Friends can help build loyalty with the community, so that the community will support the library. A library that has Friends shows that the library is a part of the community that the community wants to try to give back to the library.

Key Donor Cultivation

This article, by Thomas Leonhardt, talks about cultivating donors of the library.

This article has good ideas for seeking external funds from outside donors. It is important to have an “elevator speech” or an answer ready when a current or potential donor asks about what the library is doing. Having a fundraising board is very helpful in focusing on the outside donors of the library. The board, once it gets big enough, sounds just like a library board but focuses on outside donors and does not have to follow the strict rules of a public library board. The board would have more time to “romance” the donors for their donations. It is also important to recognize donors when they make donations to the library because they will know that the library appreciates the donation and be inclined to donate again at a later date. The article also talked about having a strategic plan for the donations that do come in and having a priority order shopping list in which the money will go the most important thing on the list at that time. Strategic plans, which we learned about last week, is a great way to focus donations that are coming into the library and put the money where it is need the most.

We Would If We Could, But It Is Not In The Budget

This article, by Jack Goodman, shows different examples of partnering with other organizations and gives a step by step guide to partnering.

Partnering with other organizations is not a new idea to me. I have learned about partnering with other organizations in Youth Services class and learning to set the library apart by offering programs that others can do better and partnering with others to do programs at the library. The step by step guide is expanded already-put-into-words guide of what I have learned about partnering. It was interesting the different partnerships formed by the libraries in the article and that when the grants ran out and the program was very successful, the library made room in their budget to continue the program.

2 comments:

  1. Amy:

    I found the article by Leonhardt this week held my attention greatly. And as you mentioned he layed out very well how to "romance" your donars....but also people important in cultivating your future pipeline of resources and funding. This author got down to business and said it like it is....and so many points he made i understood from the point of the university activity. This activity can be misunderstood by people not involved closely as spending the funds in manners that are over the top and blowing the funding. Unfortunately, it is a long standing expectation to operate this way to achieve success with your program...and often the most clever person/group will win the carrot at the end of the stick.

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  2. I think that Leonhardt did have an interesting and valid method in how to raise donations for the library. The methods implemented to "romance" the donors is a common method many people use in business to gain clients and other beneficiaries. In a sense I think that the it's simply like networking, getting to know the "whos who". Also, the strategic planning is also a great method to use because it helps the library work with the areas in most need.

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